For over 125 years, the American Dental Association (ADA) has helped consumers identify safe and effective dental products. As a non-profit organization founded in 1859, the ADA sets high standards for dental care tools—from toothbrushes and denture products to mouth rinses—ensuring they meet strict guidelines for safety and performance.
A Trusted Symbol in Dentistry
Today, the ADA represents more than 157,000 dental professionals and continues to play a key role in the dental industry. Beyond product regulation, the ADA also sets ethical and professional standards for dentists through its Principles of Ethics, Code of Professional Conduct, and Advisory Opinions.
What Is the ADA Seal of Acceptance?
The ADA Seal of Acceptance is awarded to dental products that meet the association’s rigorous safety and effectiveness criteria. Importantly, the ADA does not accept payment for endorsements, ensuring the process remains unbiased and reliable.
To earn the Seal, a product must:
- Include a complete ingredient list and any relevant data.
- Provide laboratory or clinical research supporting product claims.
- Submit proof that all studies follow ADA testing protocols.
- Show manufacturing processes meet Good Manufacturing Practices (GMP) standards.
- Provide all labels and packaging for review to ensure accurate and honest advertising.
Marketing claims must be substantiated, and the ADA requires higher standards than what basic laws demand. Products must continue to meet these standards to retain the Seal.
The Seal Statement
Once approved, the product must include the Seal Statement on its label and advertising. This explains the reason for ADA approval. For example, the statement for Save-A-Tooth, a tooth preservation system, reads:
“The ADA Council on Scientific Affairs has endorsed Save-A-Tooth based on its proven ability to improve the survival chances of a knocked-out tooth when used as directed. Although data shows effectiveness for up to 24 hours, the highest success rate occurs when the tooth is replanted by a dentist within one hour.”
Reevaluation Every 5 Years
The ADA Seal is valid for five years. After this period, the company must reapply and demonstrate that the product meets all ADA standards. This ongoing review process ensures only top-quality products retain the ADA Seal.
Why the ADA Seal Matters
When your dentist recommends a product with the ADA Seal of Acceptance, you can trust it meets the highest standards for safety, effectiveness, and truthful advertising. It’s not just a logo—it’s a mark of excellence.